The development in mobile web runs at an incredible speed . This also means that many companies are trying to take a share of the mobile pie. We know for example that many of our partners receive daily calls from vendors all over Sweden, with " fantastic " deals.
In fact, it is possible!
If a site is built according to modern standards, it is possible to mechanically modify the site so that it automatically becomes a mobile site. But the outcome depends entirely on how the original site was previously coded. You have no control whatsoever over the outcome.
You can compare it to Google Translate - you get passable idea of what is said, but it is never correct. In short - this is not a good solution!
Some examples of what you have to consider are listed below.
Obviosly the first questions would be :
If yes , there are quite a few more questions:Parts or all?
Once you know what should be mobile , we have a bit more technical issues to discuss
Who is going to be responsible? What designers will decide what it should look like? Who takes the internal responsibility of the mobile web site ? Who makes sure that it is kept up to date as the development progresses ?
As we see it the transition to a mobile site is as big a decision, as when you decide to create a completely new web. You can't do that without a strategy. Some of the questions are mentioned above, but there are many more - not least the issues of internal processes and responsibilities.
Our advice is simple and short : Take it easy !
Make a decision to acquire a channel strategy, ie a strategy on what different media channels will contain , from where information is retrieved , how the internal processes look like and who is responsible .
Then, maybe, it's time for a mobile site !Hillar Loor